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The UK government has presented the visual identity for GBR, signifying a key step in its strategy to bring the railways into public ownership.

An National Palette and Iconic Logo

The updated livery uses a patriotic design to reflect the UK flag and will be applied on rolling stock, at stations, and across its website and app.

Notably, the symbol is the recognisable double-arrow symbol currently used by National Rail and previously introduced in the 1960s for the former state operator.

A Rollout Strategy

The introduction of the design, which was designed by the department, is set to occur in phases.

Travellers are scheduled to begin spotting the freshly-liveried services across the network from the coming spring.

Throughout December, the branding will be showcased at key railway stations, such as Glasgow Central.

A Path to Public Ownership

The proposed law, which will enable the establishment of GBR, is presently moving through the House of Commons.

The administration has argued it is renationalising the railways so the service is "run by the public, delivering for the passengers, not for profit."

Great British Railways will bring the operation of passenger trains and tracks and signals under a unified structure.

The government has said it will combine 17 various bodies and "eliminate the problematic bureaucracy and lack of accountability that has long affected the railways."

Digital Features and Current Ownership

The introduction of Great British Railways will also involve a new app, which will allow users to see train times and purchase tickets free from booking fees.

Disabled passengers will also be have the option to use the application to book help.

A number of train companies had already been taken into public control under the previous government, including LNER.

There are now seven train operators now in public control, covering about a one-third of journeys.

In the last twelve months, South Western Railway have been nationalised, with additional operators expected to follow in the coming years.

Official and Industry Response

"This is not simply a paint job," stated the Transport Secretary. It symbolises "a transformed service, leaving behind the issues of the previous system and dedicated completely on delivering a genuine passenger-focused service."

Rail figures have welcomed the pledge to bettering services.

"We will carry on to cooperate with industry partners to ensure a seamless changeover to GBR," one executive noted.